And then there are those entries that seem like mistakes but aren’t. (No, we’re not talking about Gigli.), IMDBPro.com was launched in January 2002 to create an online subscription service designed to meet the needs of show-biz pros. Along with exhaustive box-office breakdowns, unbridled celebrity gossip and industry news briefings, included was a market-research tool called the StarMeter, which indicates who is hot in Hollywood based on who in the database is visited the most. “And the thing that just scared us to death is we kept getting this one guy in the No. 1 or No. 2 spot, and he wouldn’t get off of there. We thought something went horribly wrong with our data. And we checked it and scrubbed it. And it was Orlando Bloom.” From an unknown British actor to a high-profile role in the Lord of the Rings trilogy, Bloom was suddenly one of the Internet’s hottest stars, and only IMDB had quantified that. Bloom became even more bankable right after.