[增2011春夏圖]開花和塞隆代言日本成衣店Uniqlo(優衣庫)

Szeki

Charlize Theron and Orlando Bloom are Uniqlo’s New Brand Ambassadors
By Lauren Sherman
As Japanese basics purveyor Uniqlo has expanded into markets beyond Asia, it’s made a concerted effort to take things to a higher level, at least when it comes to design. The brand’s first big campaign here in the US included scenesters like Chloe Sevigny and Kim Gordon. Uniqlo quickly became the poor man’s APC, or the cool guy’s Gap, however you want to look at it.

But that was in 2007, before the recession hit. Now, being cool isn’t as important as being beloved by the masses. Uniqlo’s taking a cue from competitor Gap, releasing a “Made For All” campaign starring international celebrities Charlize Theron and Orlando Bloom.

The campaign makes sense. Uniqlo’s mission is to provide well-made, good-looking clothes to everyone. But are Charlize and Orlando the right ambassadors? We’re not so sure. When we think of innate style, they’re not the first celebs that come to our minds.

But they do have the global recognition Uniqlo is looking for, so until Maggie Gyllenhaal and Ryan Gosling become household names everywhere, we suppose we can’t complain.

http://fashionista.com/2010/08/c ... -brand-ambassadors/

Thanks Nenya, OLove.

lanhongyu

开花身材好，人超帅，都来找他当模特吧！

Szeki

yes~~代言多多益善~~

bloom@经纬

啦啦啦，这颜色显得某开比赛姐姐还要美艳。。。哈哈

maggie-l

这广告拍得太平民了吧，又是日本品牌

Szeki

這品牌就是走平民路線。

Szeki

英國偷敦Oxford街店的海報：

bloom@经纬

我滴妈呀，某开你的腿太长了点儿吧！！！！！！口水狂喷ing~~~

Tsvetenie

这衣服实在是......很不称开花~~~~只能这么讲了~~~

致幻反应

回复 9# Tsvetenie 的帖子
同感,说不出来就是有点怪~

那年花开

这衣服简直丑死了，跟麦考林卖的一样。

小煙

更偏爱ME&CITY开花的代言呢~~
不过这款衣服也显得开花腿长啊~~~

Szeki

Szeki

Thanks Choco, Olove.

那年花开

哇哦，这张把脸照得有点宽，像巴利安。